Question for techy types

[MakersDozn]

In a nutshell, yes, there is cost attached. SEO (search engine optimization) is a for-profit sub-industry unto itself. Here's some basic info:

http://en.wikipedia.org/wiki/Search_engine_optimization

In the absence of sufficient funds, the only alternative is to grow a site by other means, such as word of mouth, social media, linking on blogs and personal websites, etc. It requires consistent effort and teamwork.

MDs